Blog Tip #4 relates to optimizing your images for search engines. How do search engines like Google and Bing find your tiny little real estate of a blog in the sea of the world wide web? What do you need to do in order for your images to become search-worthy? I was clueless (let’s be honest) so here are the primary tips I came across:
Name your image files with your key words. If you are talking about wedding photography in a downtown vintage reception location, name your file, “wedding-photography-downtown-vintage-reception.jpg”. The more repetition from your blog title to your blog content to your image alt tags, keywords, and file names, the better your SEO chances of google bots tracking your blog post down and bumping it up in the rankings.
When you upload an image to wordpress, there is a spot to insert ALT text keywords before pressing “insert into post.” USE THIS. Add your keywords relating to your image. This may be the most crucial step to making your images search-able. In the example used above, your ALT text would read: “wedding photography downtown vintage reception” Match your alt tag to your image file name, use keywords relating to your post, and it doesn’t hurt to through in the title of your blog either. Use model or serial numbers if you are selling or speaking to a specific product. This helps search engines pinpoint your topic.
Again, WordPress allows you to change the title of the image. WordPress automatically inserts it’s own image title based on the name of your file, however, you have the ability to expand the title of your image.
I am not currently doing this one, but Flickr is one of the best search-optimized photo sharing sites in the world. Uploading all your images to Flickr and linking back to your site, increases your chances for more exposure.
1. Put yourself in the “searcher’s” shoes. What would they google if they wanted to find examples of wedding photography in a downtown setting with a vintage twist? “Wedding photography vintage,” “vintage downtown photography,” and “vintage wedding” are just a few search terms they may type into a Google search bar.
2. Don’t over complicate your word choices. Using too many keywords makes your image hard to find because it makes it too specific. Using too few keywords makes your image hard to find because it makes it too broad. You need to use the right words and the right amount of words in order to be found in the right niche.
3. Keep file sizes small. The larger the file size, the longer it takes for your page to load and the more metadata a search engine needs to sift through in order to optimize your image. Don’t sacrifice image quality, but make sure your file size isn’t outrageously large. Nothing is more annoying than being super interested in a blog and waiting 30 seconds for a series of images to load.
Those are the basics.
If I forgot something, share in the comments!