“Telling a story” is what marketing is all about these days. It’s the trend. It’s everywhere. Apple is pushing it. Subaru is pushing it. The story tellers will win the war for our attention. We relate to stories. We understand stories. We are built to story-tell.
What’s your story?
The greatest minds I have ever had the privilege of hearing speak, know their story. They know what they stand for. They know their weaknesses. They know their strengths. Most of them can state their personal vision and values in 10 words or less. Can you describe YOU in ten words or less?
YOU are a brand. You have a story. Might as well make it a big one.